网络时代“符号消费”洞悉——基于鲍德里亚消费社会理论  

Insight into the“Symbol Consumption”in the Network Era——Based on Baudrillard’s Theory of Consumer Society

作　　者：李强 吴国清 LI Qiang;WU Guoqing(Nanjing Agricultural University,Nanjing Jiangsu 210095,China)

机构地区：[1]南京农业大学马克思主义学院,江苏南京210095

出　　处：《重庆电子工程职业学院学报》2020年第4期43-47,共5页Journal of Chongqing College of Electronic Engineering

摘　　要：移动大数据、云计算、人工智能等网络技术的发展,使得当下人们的消费心理和消费行为发生了巨大变化。本文以鲍德里亚消费社会理论为依据,结合网络时代下我国消费社会的有关问题,进一步探讨"符号消费"是如何借助网络技术的发展通过大众传媒等一系列形式的运作,在潜移默化中固化消费者的意识形态,进而操纵人们的消费行为以实现对资本市场的控制。剖析网络时代下符号消费的内在本质,有助于在消费文化中寻求人的主体性回归,并推动经济的高质量发展。With the development of mobile big data,cloud computing,artificial intelligence and other network technologies,people’s consumption psychology and behavior have undergone great changes.Based on Baudrillard’s theory of consumer society and combined with relevant issues of China’s consumer society in the Internet age,this paper further discusses how the"symbol consumption"solidifies consumers’ideology through a series of forms such as the mass media with the help of the development of network technology and then manipulate people’s consumption behavior to achieve the control of the capital market,and by analyzing the intrinsic nature of symbol consumption in the Internet age,tries to seek the return of human subjectivity in the pan-consumer culture and promote the high-quality development of economy.

关 键 词：网络 大众传媒 符号消费 品牌 

分 类 号：F091.3[经济管理—政治经济学] F126.1