制造企业服务平台如何创造价值?——日日顺与琴趣平台双案例研究  

How does Manufacturing's Service Platform Create Value?-A Double-Case Study of RRS and Qinqu

作　　者：刘晓彦 简兆权[2] 刘洋[3] LIU Xiao-yan;JIAN Zhao-quan;LIU Yang(School of Economics and Management,Jiangsu University of Science and Technology,Zhenjiang 212003,China;School of Business Administration,South China University of Technology,Guangzhou 510641,China;School of Management,Zhejiang University,Hangzhou 310058,China)

机构地区：[1]江苏科技大学经济管理学院,镇江212003 [2]华南理工大学工商管理学院,广州510641 [3]浙江大学管理学院,杭州310058

出　　处：《研究与发展管理》2020年第5期82-96,共15页R&D Management

基　　金：国家自然科学基金面上项目“外部组织整合、知识获取对新服务开发绩效的影响:关系质量和吸收能力的调节作用”(71672061);国家自然科学基金重大项目“中国企业供应链合作创新行为研究”(71420107024);华南理工大学中央高校基本科研业务费专项资金项目“基于平台与价值共创的制造业服务化研究”(C2180120)。

摘　　要：为了回答制造企业服务平台如何创造价值这一问题,本文选取两家制造企业的服务平台作为研究对象,通过双案例研究发现:价值创造过程由连接、互动、重组三个杠杆组成,连接产生网络效应,互动促进创新,重组高效匹配供需资源;存在供应商弱势和顾客弱势两种价值创造模式,其杠杆作用方式有所不同;制造企业服务平台创造产品相关服务快速扩张、大量且快速的服务创新、促进产品销售和创新3方面的价值,进而加快制造企业的服务化转型、提升其价值创造能力。本文归纳了价值创造机制的理论模型,揭示了已有制造业服务化理论尚未关注的与多顾客、多供应商价值共创的关系和过程,以及平台生态系统供应商侧与顾客侧价值共创的关系和过程。研究结论推动了不同视角平台研究的整合。In order to answer how manufacturing’s service platform creates value,it took two manufacturing’s service platforms as the objects and made a double case study.The results are as following.The value creation process of manufacturing’s service platform is composed of three levers:connection produces network effect,interaction promotes innovation,and reorganization matches supply and demand resources efficiently;there are two kinds of value creation modes:supplier-disadvantaged and customer-disadvantaged,which have different leverage action patterns;manufacturing’s service platform creates values from three aspects,including the rapid expansion of product-related services,a large number of and rapid service innovation,and promotion of product sales and innovation,and then speeds up manufacturing servitization and enhances tits value creation ability.It summarized the theoretical model of value creation mechanism of manufacturing’s service platform,revealed the relationship and process that multiple customers co-create value with multiple suppliers as well as the relationship and process that supplier side co-creates value with customer side in platform ecosystem.The conclusions promote the integration of platform research from different perspectives.

关 键 词：制造业 服务平台 价值创造 连接 互动 重组 

分 类 号：F270[经济管理—企业管理]