创新能力与企业社会责任的交互跨期影响——非正式制度调节效应视角  

Dynamic Interaction of Innovation Ability and CorporateSocial Responsibility-Moderating Effect of Informal Institution

作　　者：曾辉祥[1,2] 陈佳纯 周志方 ZENG Hui-xiang;CHEN Jia-chun;ZHOU Zhi-fang(School of Business,Central South University,Changsha 410083,China;Collaborative Innovation Center of Resource-conserving&Environment-friendly Society and Ecological Civilization,Changsha 410083,China;School of Management,Huazhong University of Science&Technology,Wuhan 430074,China)

机构地区：[1]中南大学商学院,湖南长沙410083 [2]湖南省两型社会与生态文明2011协同创新中心,长沙410083 [3]华中科技大学管理学院,武汉430074

出　　处：《研究与发展管理》2020年第5期111-125,共15页R&D Management

基　　金：国家自然科学基金重点项目“面向环境管理的嵌入式服务决策理论与平台(71431006)”;国家自然科学基金青年项目“企业环境失责的财务效应:环保督查动态响应视角”(71904208)。

摘　　要：如何平衡企业履行社会责任和创新实践的资源需求、兼顾资源配置最优化与企业价值最大化目标协同,是当前中国企业亟待解决的一大问题。基于负责任创新、动态能力等理论假说,本文以2010—2016年575家中国高新技术上市企业为样本,运用GMM模型实证考察了企业社会责任与创新能力的动态交互关系,并进一步检验了非正式制度因素(企业内部责任文化与外部社会声誉)的调节效应。结果表明:相比当期企业社会责任,滞后一期的企业社会责任更能促进当期企业创新能力的提升,而当期创新能力的提升也显著改善了同期企业社会责任水平;发现浓厚的企业责任文化能有效强化企业社会责任对创新能力的促进机制,且良好的企业社会声誉提升了创新能力对企业社会责任的影响。本研究对厘清企业社会责任与创新能力间的关系提供了经验证据,也为企业优化资源配置、兼顾社会责任履行和创新能力提升具有重要参考价值。How to balance the resource demand of enterprises to fulfill social responsibility and innovate practice is a big problem that needs to be solved urgently by Chinese enterprises.Based on the theories of responsible innovation and dynamic capability,it investigated 575 Chinese listed companies in high-tech industry to examine dynamic interaction between corporate social responsibility(CSR)and innovation capability.Furthermore,it analyzed the moderating effect of informal institutional factors(corporate internal responsibility culture and external social reputation).The results show that CSR with a lag of one period promotes innovation ability of enterprises in the current period better than CSR in the current period,and the improvement of innovation ability in the current period also significantly improves the level of CSR in the same period;strong corporate responsibility culture plays a positive moderator in the promotion mechanism of CSR on innovation ability,while good social reputation positively moderates the effect of innovation ability on CSR.The conclusions not only provide empirical evidence about the relationship between CSR and corporate innovation ability,but also have important significance for enterprises to optimize resource allocation,give consideration to social responsibility fulfillment and innovation ability improvement.

关 键 词：创新能力 企业社会责任 责任文化 社会声誉 

分 类 号：F270[经济管理—企业管理]