Destination Branding by the Brand of Hotel  

作　　者：Elizabeth Abiola-Oke 

机构地区：[1]Redeemer’s University,Osun Sate,Nigeria

出　　处：《Journal of Tourism and Hospitality Management》2020年第3期100-107,共8页旅游与酒店管理（英文版）

摘　　要：Most destinations around the world are alike in the services delivered to the tourists.Hence,it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources,activities,and other services.Tourism destination,just like any other product,requires a distinguishing factor and that is where branding comes into play.Hence the aim of the study is to critically examine the impact of hotel brands on the branding of a destination.

关 键 词：DESTINATION BRANDING 

分 类 号：F75[经济管理—国际贸易]