民族地区典型旅游城市酒店市场演变研究——以张家界为例  

Study on the Hotel Market Evolution of Typical Tourist Cities in Ethnic Areas:Taking Zhangjiajie as an Example

作　　者：龙建辉 LONG Jian-hui(Tongren University,Institute of Economic Management,Tongren,Guizhou 554300,China)

机构地区：[1]铜仁学院经济管理学院,贵州铜仁554300

出　　处：《贵州民族研究》2020年第9期123-130,共8页Guizhou Ethnic Studies

摘　　要：酒店业是评估区域服务业发展水平的重要因素之一,为民族地区经济发展注入新活力,在推进民族地区全域旅游建设中发挥着重要作用。文章根据本底趋势线理论分析了少数民族地区张家界的成长周期,并以2010-2018年相关数据为基础,建立酒店市场竞争态及转移模型,并分别对高档、中档以及低档酒店市场演变及形成路径进行分析,以期为民族旅游地酒店制定未来发展战略和推进酒店高质量发展提供参考。The hotel industry is one of the important factors for evaluating the development level of the regional service industry,injecting new vitality into the economic development of ethnic regions,and playing an important role in promoting the construction of comprehensive tourism in ethnic regions.The paper based on the background trend line theory,analyze the growth cycle of Zhangjiajie in minority areas,establishing the hotel market competition and transfer model,respectively analyzing the evolution and formation path of high-end,mid-range and low-end hotel markets.The conclusions of this paper can provide a reference for ethnic tourism hotels to formulate future development strategies and promote hotel high-quality development.

关 键 词：民族地区 旅游城市 酒店市场 张家界 竞争态 

分 类 号：F719[经济管理—产业经济]