复杂网络食品安全舆情传播分析  

Analysis of Public Opinion on Food Safety in Complex Network

作　　者：刘姝 王思宇 王梦可 Liu Shu;Wang Siyu;Wang Mengke(Chengdu Shuzhilian Technology Co.,Ltd.,Chengdu 610000,China)

机构地区：[1]成都数之联科技有限公司,四川成都610000

出　　处：《现代食品》2020年第19期147-149,155,共4页Modern Food

基　　金：四川省科技重点研发项目“提升食品安全治理效能关键技术研究及集成应用示范”(编号:2019YFS0063)。

摘　　要：随着食品安全事件在网络上的不断曝光,食品安全已是网络媒体关注的热点问题。为了弥补传统网络舆情分析的不足,本文基于微博对复杂网络环境下的食品安全舆情进行分析和研究,实现通过复杂网络相关计算来识别微博上传播食品安全相关舆情的意见领袖,并验证意见领袖是否是舆情传播的关键节点,实现对舆情传播的跟踪、管控。With the continuous exposure of food safety incidents on the Internet,food safety has become a hot issue for online media.In order to make up for the shortcomings of traditional online public opinion analysis,this article analyzes and researches food safety public opinion in a complex network environment based on Weibo,and realizes complex network-related calculations to identify opinion leaders who spread food safety-related public opinion on Weibo.This paper also verifies that opinion leader is the key node of public opinion,and realizes the tracking and control of public opinion communication.

关 键 词：食品安全 复杂网络 意见领袖识别 舆情传播管控 

分 类 号：G206[文化科学—传播学]