跨国联盟中的组织学习与合法性获取:中小企业国际化的案例研究  

Organizational learning and legitimacy acquiring within transnational alliances:A case study of SME′s internationalization

作　　者：张化尧[1] 高美兰 许佳荧 Zhang Huayao;Gao Meilan;Xu Jiaying(College of Business Administration,Zhejiang University of Technology,Hangzhou 310032,Zhejiang,China;School of Economics and Management,Tongji University,Shanghai 200092,China)

机构地区：[1]浙江工业大学经贸管理学院,浙江杭州310032 [2]同济大学经济与管理学院,上海200092

出　　处：《科研管理》2020年第10期21-29,共9页Science Research Management

基　　金：国家自然科学基金:“全球价值链中的关系型治理与中国本土企业升级”(71372178,2014—2017);“跨境电子商务与国际贸易中介的互嵌模式、匹配机制及其福利效应研究”(71573233,2016—2019);浙江工业大学中小微企业转型升级协同创新中心项目:“制度驱动联盟与协同创新机制研究”(20160612,2017—2018)。

摘　　要：本文用案例研究方法对我国中小企业国际化中26个成功联盟案例进行逐步聚焦分析,探讨跨国联盟中的组织学习与认知合法性获取关系,揭示获取机制。研究显示,联盟对外围关键利益相关人产生示范作用;联盟中的组织学习对联盟伙伴和外围关键利益相关人产生同构效应;技术学习通过产品质量提升带来的经济效益提升联盟伙伴的认知。本研究将推动对跨国联盟中的认知合法性获取机制认识,对我国企业通过联盟克服国际化中的认知障碍具有现实指导意义。As more and more Chinese small and medium-sized enterprises(SMEs)go abroad to face international competition, a series of problems appear one after another within the new institutional environment. Among them, the lack of cognition by international customers has become the main obstacle of the SMEs internationalization. At present, more and more studies regard strategic alliance as an important way to solve this problem. This stream of research hold the idea that demonstration effect and isomorphism effect is the mechanisms of obtaining cognitive legitimacy by establishing alliance. This paper argues that since technology plays an important role in alliances, the effect of technological learning should also be an important factor affecting customer′s cognition, so this study analyze the cases of successful international alliance of Chinese SMEs, to explore how they can overcome the cognitive constraints in their growth through alliance with international established enterprises, so as to clarify the impact of organizational learning on cognitive effect. In this research, we adopt a process of gradually focus. In line with the research theme of SME′s internationalization, 26 cases are selected from more than 100 multinational alliance being inspected. From them, 10 representative cases are selected to conduct qualitative analysis. The underlining logic of this selection is to find out those typical ones in showing the regular appearance according to the variance of organizational learning performance. Finally, four cases are selected for purpose of deep analysis. The main findings are: 1) About alliance types and legitimacy acquisition effect: no matter what kind of alliance, it has a certain effect on the acquisition of alliance partners′ cognitive legitimacy. With the deepening of contact and the increase of organizational learning types, the demonstration effect, isomorphism effect and technology learning effect are gradually superimposed, and the effect of cognitive legitimacy acquisition is better;2) Ab

关 键 词：中小企业 国际化 战略联盟 利益相关人 认知合法性 

分 类 号：F270.7[经济管理—企业管理]