创新社区中新产品开发人员信息采纳行为的影响机理研究  

Research on the Influence Mechanism of Information Adoption Behavior of New Product Developers in Innovation Community

作　　者：陶晓波[1] 徐鹏宇 樊潮 杨一翁[1] Tao Xiaobo;Xu Pengyu;Fan Chao;Yang Yiweng(School of Economics and Management,North China University of Technology,Beijing 100144;Business School,Central University of Finance and Economics,Beijing 100081)

机构地区：[1]北方工业大学经济管理学院,北京100144 [2]中央财经大学商学院,北京100081

出　　处：《管理评论》2020年第10期135-146,共12页Management Review

基　　金：北京自然科学基金面上项目(9182003);国家自然科学基金青年项目(71802005)。

摘　　要：新产品开发人员越来越多地从创新社区中采纳信息。本研究对此展开了研究,并基于逐步回归分析和结构方程模型,得出了以下结论:第一,以启发式线索与系统式线索进行分类识别的各主要因素对于信息采纳行为均具有正向作用;第二,系统式线索中的各项因素与信息采纳意愿的正向关系在任务重要性高的时候会更强,而启发式线索中的各项因素与信息采纳意愿的正向关系则在关系强度高的时候会更强。由研究结论得知,企业新产品开发人员在创新社区进行创意的采集与筛选时应分类开展工作,同时积极参与创新社区的互动,以提升新产品开发的绩效。New product developers are increasingly adopting information from the innovation community.This paper draws the following conclusions based on stepwise regression analysis and structural equation model.Main conclusions are:(1)The main factors classified by heuristic clues and systematic clues have positive effects on information adoption behavior.(2)The positive relationship between systematic clues and the willingness to adopt the information will be stronger when the task is of high importance,but heuristic clues have more stronger positive effect on the information adoption intention when the relation strength is stronger.Based on the conclusions,it is advised that new product developers should make full use of the heuristic-systematic clue model to collect and screen ideas in the innovation community,and actively participate in the innovation community interaction,to improve the performance of developing new products.

关 键 词：创新社区 启发式线索 系统式线索 信息采纳 

分 类 号：F273.1[经济管理—企业管理]