基于品牌发展的国风美学设计  

NATIONAL STYLE AESTHETIC DESIGN BASED ON BRAND DEVELOPMENT

作　　者：马莉萍 李春晓[1] MA LIPING;LI CHUNXIAO

机构地区：[1]上海工程技术大学服装学院

出　　处：《设计》2020年第20期123-125,共3页Design

摘　　要：研究国风美学对中国本土品牌发展的积极意义和提升品牌的实践方法。通过案例分析法探寻了国风美学在产品设计和包装设计的表达方法和应用途径。得出国风美学可以通过产品设计和包装设计将国风美学融入到品牌中。说明在品牌相关设计中融入符合品牌属性的国风美学是品牌获得新生代消费者认同的有效途径。Researching the positive significance of national style aesthetics to the development of Chinese local brands and the practical methods of brand promotion.Through case analysis,exploring the expression and application of national style aesthetics in product design and packaging design.National style aesthetics can be integrated into the brand through product design and packaging design.It is an effective way for the brand to gain the recognition of the new generation of consumers by integrating the national style aesthetics with the brand in the brand related design.

关 键 词：品牌 包装设计 产品设计 国风美学 文化价值 

分 类 号：J0[艺术—艺术理论]