科普短视频在应急事件中的传播分析——以“新冠肺炎疫情”为例  

Analysis on Communication of Science Short Videos in EmergencyE vents:Taking COVID-19 Epidemic as an Example

作　　者：郝倩倩[1] Hao Qianqian(China Science and Technology Museum,Beijing 100012)

机构地区：[1]中国科学技术馆,北京100012

出　　处：《科普研究》2020年第5期23-31,107,共10页Studies on Science Popularization

摘　　要：在新冠肺炎疫情应急事件中,科普短视频以其生产及时性、传播高效性、形式多样性和知识聚焦性的特征,在全民科学抗疫工作中发挥了重要作用。分析科普短视频在新冠肺炎疫情中的传播优势,归纳其分类及特征,总结存在的问题,并提出科普短视频应当进一步完善生产发布机制、加强媒体、机构与科学家的协同机制、提升内容品质,以期科普短视频能在今后应急事件中发挥更强的传播功能,承担更多的社会责任。During COVID-19 epidemic emergency events,science short videos have played an important role in anti-epidemic in a scientific way with characteristics of timely production,efficient dissemination,diverse forms and focused knowledge.This paper analyzes the communication advantages of science short videos in COVID-19 epidemic,works out their classification and characteristics,clarifies the problems and puts forward suggestions that efforts be further made to perfect production release mechanism,strengthen coordination mechanism of media,institutions and scientists,and improve quality of contents for science short videos to take up more social responsibilities.

关 键 词：科普 短视频 应急 新冠肺炎 

分 类 号：G206[文化科学—传播学]