SWOT分析法在重庆市中医院外事工作发展中的应用  

Application of SWOT analysis in the development of foreign affairs work in Chongqing traditional Chinese medicine hospital

作　　者：刘琴[1] 魏知 梁旭明 伍淳操[1] 郑发鹃 吴宪 Liu Qin;Wei Zhi;Liang Xuming;Wu Chuncao;Zheng Fajuan;Wu Xian(Department of Scientific Education and Foreign Affairs,Chongqing Traditional Chinese Medicine Hospital,Chongqing 400021,China)

机构地区：[1]重庆市中医院科教外事处,400021

出　　处：《国际中医中药杂志》2020年第4期303-306,共4页International Journal of Traditional Chinese Medicine

基　　金：重庆市科研院所绩效激励引导专项(jxyn2019-2-3)。

摘　　要：通过SWOT分析法,研究重庆市中医院外事工作内部的优势和劣势,外部的机会和威胁,探讨并提出医院外事工作发展战略。重庆市中医院通过抓住外部机遇,发展自身优势,减轻外部压力;利用外部机会,克服自身不足;解决内在问题,应对外部挑战的策略,逐步规范医院外事工作,提升了中医药的国际交流能力,扩大了医院的影响力和核心竞争力。Based on the SWOT analysis,this paper studied the advantages and disadvantages,external opportunities and challenges of foreign affairs work in Chongqing TCM Hospital.It also discusseds and presented the development strategy of hospital foreign affairs work.Chongqing Traditional Chinese Medicine Hospital developed its own advantages and reduces pressures by seizing external opportunities.It made use of external opportunities to overcome shortcomings,solve internal problems,and respond to external challenges.The hospital gradually regulates the foreign affairs work,enhances the international communication capability of TCM,and expands the influence and core competitiveness.

关 键 词：中医医院管理 外事工作 优势 劣势 机会 威胁 国际交流 

分 类 号：F27[经济管理—企业管理]