考虑公平偏好的绿色供应链中制造商外包策略分析  

Outsourcing Strategy of Manufacturers in Green Supply Chain Considering Fairness Preference

作　　者：刘闯[1,2] 肖条军[1] Liu Chuang;Xiao Tiaojun(Center for Behavioral Decision and Control,School of Management and Engineering,Nanjing University,Nanjing 210093,China;School of Computer Science,Liaocheng University,Liaocheng 252059,China)

机构地区：[1]南京大学工程管理学院行为决策与控制实验中心,南京210093 [2]聊城大学计算机学院,聊城252059

出　　处：《工业技术经济》2020年第12期36-45,共10页Journal of Industrial Technological Economics

基　　金：国家自然科学基金“环境责任情境下供应链渠道结构管理行为分析”(项目编号:71871112)。

摘　　要：供应链成员的公平偏好行为作为影响企业利润的主要因素,已成为当前企业决策时必须要考虑的现实问题之一。在考虑供应链成员异质特性和自主学习行为的基础上,本文通过计算实验研究了绿色供应链中供应商的公平偏好行为对制造商生产决策的影响。实验结果表明:供应商的公平偏好行为会降低制造商的利润。当供应商的公平偏好较弱时,制造商应该将生产外包;反之,当供应商的公平偏好较强时,制造商应该自己生产。此外,消费者的绿色偏好水平和政府补贴力度也会影响制造商的外包策略。The fair preference of the supply chain members is one of the main factors that influence the firm such that it must be considered in the current firm decision.In this study,a computational experimental model is presented on the basis of conside⁃ring the heterogeneous characteristics of the supply chain members,which studies the impact of the supplier's fair preference on the manufacturer's production decisions.The results show that the supplier's fairness preference will reduce the manufacturer's profit.The manufacturer should outsource production when the supplier's fairness preference is weak;otherwise,the manufacturer should adopt the self-produced strategy when the supplier's fairness preference is strong.In addition,consumers'green preference level and government subsidies will also affect manufacturers'outsourcing strategies.

关 键 词：外包 公平偏好 绿色供应链 计算实验 制造商行为 生产策略 

分 类 号：F272[经济管理—企业管理] F274[经济管理—国民经济]