国产电影片头设计中传统文化元素的融入  

The Integration of Traditional Cultural Elements in the Design of Domestic Movie Titles

作　　者：沈媛 黄志明[1] Shen Yuan;Huang Zhiming(Jiangxi University of Finance and Economics,Nanchang 330032,China)

机构地区：[1]江西财经大学艺术学院,南昌330032

出　　处：《艺术与设计（理论版）》2020年第10期82-84,共3页Art and Design

摘　　要：中国传统文化元素在国产电影中的应用日趋盛行,这一点也体现在电影的片头设计当中。电影片头作为一部电影不可分割的部分,可展现整部电影的表现风格,同时又向观影者传达了电影整体框架的相关信息。对于观众而言,他们对电影的期待是从电影片头的视觉形象所传达的信息开始的。在电影片头的制作中巧妙地融入中国传统文化元素,能够让观影者从内心上得到一种情感的共鸣。The application of Chinese traditional cultural elements in domestic movies is becoming more and more popular,which is also reflected in the movie title design.As an integral part of a movie,the movie title can not only show the performance style of the whole movie,but also convey the relevant information of the overall framework of the movie to the audience.For the audience,their expectation for the movie starts from the information conveyed by the visual image of the movie title.The ingenious integration of Chinese traditional cultural elements in the production of movie titles can make viewers get an emotional resonance from the heart.

关 键 词：电影片头 传统文化 视觉元素 

分 类 号：J904[艺术—电影电视艺术] G05[文化科学]