传统银饰技艺的产品服务模式设计  

Design of Products Service Mode of Traditional Silver Ornament Craftsmanship

作　　者：张婉玉 周春燕 陈宇 Zhang Wan-yu;Zhou Chun-yan;Chen Yu(School of Fashion and Design Art,Sichuan Normal University,Chengdu,Sichuan,610101)

机构地区：[1]四川师范大学服装与设计艺术学院,四川成都610101

出　　处：《湖南包装》2020年第5期43-46,共4页

基　　金：教育部人文社会科学青年项目(编号:20YJC760011)。

摘　　要：针对传统银饰技艺在现代社会中发展模式的问题,结合互联网时代背景,提出以消费者、匠人、设计师与网络平台为核心的角色地图和动机矩阵,构建产品、过程、资源管理和文化传承4个层面的传统银饰技艺产品的发展策略与银饰技艺产品服务模式,拓展传统银饰技艺的社会服务功能,建立多角色互联互通的服务网络,促进传统银饰技艺的发展。In view of the traditional silver skill in the modern society development model,combined with the Internet age background,offered to consumers,craftsmen,designers,and network platform as the core role of matrix maps and motivation,building products,processes,resources,management and culture of the four aspects of the Traditional silver ornament craftsmanship products development strategy and silver craft product service pattern,expand social service function of traditional silver ornament craftsmanship,build more role connectivity service network,promote the development of Traditional silver ornament craftsmanship.

关 键 词：传统银饰技艺 服务设计 设计服务模式 

分 类 号：TS934[轻工技术与工程]