“一带一路”背景下VR技术对中国民族传统体育文化传播的影响  

The Impact of VR Technology on the Spread of Chinese Traditional Sports Culture under the Background of“Belt and Road”

作　　者：王洪飞[1] Wang Hongfei(Sport Department of Chinese Foreign Affairs University,Beijing 100037,China)

机构地区：[1]外交学院体育教研室,北京100037

出　　处：《体育科技文献通报》2020年第12期125-127,共3页Bulletin of Sport Science & Technology

摘　　要：当今经济和文化全球化的发展浪潮下,各国之间的文化在世界范围内不断碰撞和融合,文化之间的交流越来越多,这不仅有利于一个民族的文化输出,提升国家的软实力和国际影响力,而且对民族文化在新的时代背景下的创新和发展有推动作用。自改革开放以来,我国坚持“引进来”和“走出去”的战略方针,不仅体现在进出口经济贸易上,而且也表现在文化的引入和输出上,“一带一路”建设的开展增强了我们与国际的联系,而VR技术的发展为文化输出和传播提供了新的技术手段,体育文化作为我国民族文化的一部分,搭上“一带一路”政策上和VR技术上的顺风车,在新的时代背景下能够取得良好的传播效果。In the current wave of economic and cultural globalization,cultures of different countries collide and merge in the world,and cultural exchanges become more frequent.This is not only conducive to the cultural export of a nation,the enhancement of the soft power and international influence of the country,but also promotes the innovation and development of national culture in the new era.Since the reform and opening up,our country has adhered to the strategic policy of“introducing in”and“going out”,which is not only reflected in the import and export of economy and trade,but also in the import and export of culture.The development of“Belt and Road”construction has strengthened our ties with the international community.The development of VR technology has provided a new technical means for the export and dissemination of culture.As part of ethnic culture,and taking the advantages of the“belt and road”policy and VR technology,sports culture can achieve good communication effect in the new era.

关 键 词：“一带一路”政策 VR技术 传统体育文化 文化输出 

分 类 号：G812[文化科学—体育学]