我国网球项目职业化发展研究——基于“武网”赛事对城市经济影响的考察  

Professional Development of Tennis in China Based on Influences of Wuhan Open on Urban Economy

作　　者：高峰[1] 高红梅[1] 宋丽霞[2] GAO Feng;GAO Hongmei;SONG Lixia(School of P.E.,Huazhong Univ.of Science&Tech.,Wuhan 430074,China;Hubei Univ.of Economics,Wuhan 430205,China)

机构地区：[1]华中科技大学体育学院,湖北武汉430074 [2]湖北经济学院,湖北武汉430205

出　　处：《武汉体育学院学报》2020年第11期49-55,共7页Journal of Wuhan Sports University

摘　　要：网球职业化发展是提高我国网球整体水平和符合网球制胜规律的必然选择。研究采用体育学、管理学和经济学等多学科交叉理论,结合国内外网球职业化发展经验,揭示了武汉网球公开赛职业化发展的现状,并基于CGE模型模拟分析网球职业化对武汉经济发展的综合影响,进而提出中国网球项目职业化发展对策以政府职能转变为契机,促进网球项目职业化市场运作;彰显举国体制优势,创新网球职业化发展模式;以供给侧端为突破口,建立完善的网球产业链;普及“塔基”“塔腰”比赛,打造“塔尖”品牌赛事体系。The professional development of tennis is a necessary improve the overall level of tennis in China and conform to the law of winning in tennis.Based on the interdisciplinary theories of sports,management and economics,combined with the development experience of tennis professionalization at home and abroad,this paper reveals the current situation of the professional development of Wuhan Open.Based on CGE,it analyzes the comprehensive impact of tennis professionalization on Wuhan's economy,and puts forward countermeasures for the development of China's tennis professionalization such as taking the transformation of government functions as an opportunity to promote the professional market operation of tennis,highlighting the advantages of state-run sports system and innovating the development model of tennis professionalization,taking the supply side as a breakthrough,establishing a perfect tennis industry chain,popularizing tennis competition for all,and creating a top level competition system.

关 键 词：网球 职业化发展 品牌赛事 城市经济 武汉 

分 类 号：G80-05[文化科学—运动人体科学]