基于专业认可度的医药院校市场营销专业新生学业规划策略分析  

Analysis of academic planning strategies for freshmen in marketing major of medicine and pharmacology colleges and universities based on major recognition

作　　者：李昂[1] 韩彦华 王秋颖[1] LI Ang;HAN Yanhua;WANG Qiuying(School of Humanities and Management,Heilongjiang University of Chinese Medicine,Heilongjiang Province,Harbin150040,China)

机构地区：[1]黑龙江中医药大学人文与管理学院,黑龙江哈尔滨150040

出　　处：《中国医药导报》2020年第33期174-176,180,共4页China Medical Herald

基　　金：黑龙江省高等教育教学改革一般研究项目(SJ-GY20180477)。

摘　　要：针对新生在大学入学阶段会产生对医药院校的市场营销专业缺乏了解、对本专业认可度不够,从而产生在大学阶段学业缺乏规划、对专业知识的学习感到迷茫等问题,通过对黑龙江省医药院校市场营销专业新生开展调研,了解到新生对市场营销专业在医药院校中的学科归属感不强;新生对专业的培养目标、课程设置及发展方向缺乏系统认识;新生有意愿努力学习专业课,但对专业课的学习感到无所适从等情况。并以此作为切入点,提出应对新生加强入学专业认知教育,激发学生专业学习兴趣;结合自身特点,加强个人考研方向、就业方向的规划;加强专业适应教育,通过多种形式开阔学生专业视野,将有利于学生更好地学习专业知识,促进优良学风的形成。Aiming at the problems of lack of understanding of the marketing major of medicine and pharmacology colleges and universities and insufficient recognition of the major in the college entrance stage,the lack of academic planning at the college level and the confusion about the learning of professional knowledge will occur.The freshmen majoring in marketing among medicine and pharmacology colleges and universities in Heilongjiang province as the study subjects,we conducted research and learned that they did not have a strong sense of belonging to the marketing major in medical schools,freshmen lacked a systematic understanding of professional training goals,curriculum settings and development directions and felt at loss for professional courses but still had the willingness to study.Taking this as an entry point,we proposes to strengthen the professional cognitive education for freshmen to stimulate students’interest in professional learning,combine their own characteristics to strengthen the planning of personal postgraduate entrance examinations and employment directions,strengthen professional adaptation education and broaden students’professional horizons through various forms,which will help students to better learn professional knowledge and promote the formation of a good style of study.

关 键 词：专业认可度 医药院校 市场营销专业 学业规划 

分 类 号：G642.4[文化科学—高等教育学]