企业销售物流完全市场化管理的探索与研究  

Exploration and Research on Complete Marketing Management of Enterprise Sales Logistics

作　　者：王兴文 邓召富 Wang Xing-wen;Deng Zhao-fu(Railway Transportation Department of Yanzhou Coal Mining Co.,Ltd,Jining 273500;Shandong Duanxin Supply Chain Management Co.,Ltd,Jining 273500,China)

机构地区：[1]兖州煤业股份有限公司铁路运输处,山东济宁273500 [2]山东端信供应链管理有限公司,山东济宁273500

出　　处：《物流工程与管理》2020年第11期61-62,48,共3页Logistics Engineering and Management

摘　　要：销售物流作为企业物流系统的末端环节,是企业物流与社会物流的衔接点,以实现产品的价值和使用价值,满足消费者需求为最终目的。面对生存和发展的严峻考验,企业通过引入市场机制实施内部市场化,有效激发企业活力,取得了显著效果。为推动企业精细化管理,更好应对日趋激烈的市场竞争,促进内外市场的有机衔接,探索实施完全市场化管理,由模拟市场化向完全市场化运作转变,将市场供求机制、价格机制、竞争机制、风险机制全面引入企业内部,将内部生产经营单位等同外部市场主体,授予相应自主经营权、自主用人权、自主分配权,作为市场化结算的自主经营体,真正实现企业经营机制和经济增长方式的转变。As the end link of the enterprise logistics system,sales logistics is the connection point between enterprise logistics and social logistics.The ultimate goal is to realize the value and use value of products and meet consumer needs.In order to face the severe test of survival and development,the enterprise has implemented internal marketization by introducing a market mechanism,which has effectively stimulated the vitality of the enterprise and achieved remarkable results.In order to promote the refined management of enterprises,better cope with the increasingly fierce market competition,promote the organic connection between the internal and external markets,explore the implementation of full market management,from simulated marketization to full marketization operation,the market supply and demand mechanism,price mechanism,competition The mechanism and risk mechanism are fully introduced into the enterprise,and the internal production and operation units are treated as external market entities,and the corresponding independent management rights,independent use of human rights,and independent distribution rights are granted.As the independent management body of market-based settlement,the enterprise s operation mechanism and economic growth are truly realized.Change of way.

关 键 词：销售物流 完全市场化 竞争机制 自主管理 

分 类 号：F251[经济管理—国民经济]