新经济条件下国企大客户战略精准服务营销路径新思考  

New Thinking on the Precise Service and Marketing Path in the Strategy of State-Owned Enterprises as Major Clients Under the New Economic Conditions

作　　者：侯艳丽 HOU Yan-li(Ordos Coal Liquefaction Company,China Shenhua Coal To Liquid andChemical Co.,Ltd.,Ordos 017209,China)

机构地区：[1]中国神华煤制油化工有限公司鄂尔多斯煤制油分公司,内蒙古鄂尔多斯017209

出　　处：《中小企业管理与科技》2020年第33期90-91,共2页Management & Technology of SME

摘　　要：随着我国国民经济的快速发展,各行各业对于化工产品的需求量和依赖度都在不断增加,这对于煤制油化工企业的市场生存和发展来说具有跨时代的意义,尤其是以国企为主体客户资源的企业,因此,开展国企大客户的精准服务和营销是煤制油化工企业营销管理的重要策略。With the rapid development of China's national economy,the demand and dependence of all walks of life for chemical products are increasing,which is of great significance for the market survival and development of coal to liquid and chemical enterprises,especially for those enterprises whose major clients resources are state-owned enterprises.Therefore,it is an important strategy for marketing management of coal to liquid and chemical enterprises to carry out the precise service and marketing of the state-owned enterprises as major clients.

关 键 词：新经济条件 国企大客户战略 精准服务 营销路径 

分 类 号：F272[经济管理—企业管理]