新技术下农户主导特色农产品定价权研究  

Research on the Pricing Power of Special Agricultural ProducesDominated by Farmers with New Technology

作　　者：谢力[1] 马红梅[1] Xie Li;Ma Hongmei(Shazhou Professional Institute of Technology,Zhangjiagang 215600,Jiangsu,China)

机构地区：[1]沙洲职业工学院经济管理系,江苏张家港215600

出　　处：《沙洲职业工学院学报》2020年第3期14-17,23,共5页Journal of Shazhou Professional Institute of Technology

摘　　要：特色农产品处于农业产业链“上游”,5G新技术为特色农产品“车间化”生产提供了新场景。目前主流经营模式是“公司+农户”,在制度与生产方面存在一定程度不足。要克服这种不足,必须制定农产品标准化生产计划,提高“示范农户”的“车间化”生产水平,提高农产品社会化服务水平,构建“云土地”农户资本平台与农户主导的区域市场化平台,强化农户主导特色农产品的定价权。Special agricultural produces are located in the“upstream”of the agricultural chain,and 5G technology provides a new scene for the“shop-floor”production of special agricultural produces.At present,the mainstream business model is“company+farmer”,which is insufficient to a certain extent.To overcome this deficiency,it is necessary to formulate standardized production plans for agricultural produces and improve the“workshop production”level of“demonstrative farmer”under 5G technology;improve the level of socialized services for agricultural products;build“cloud land”farmer capital platform and regional marketization platform dominated by farmer,and strengthen the pricing power of characteristic agricultural produces dominated by the farmer.

关 键 词：5G技术 示范农户 特色农产品 农户资本 

分 类 号：F274[经济管理—企业管理]