五年制高职市场营销专业课程体系构建探究  

Research on the Curriculum System Construction of Marketing Major in Five-year Higher Vocational Education

作　　者：胡鹏 HU Peng(Yangzhou Tourism&Business Vocational School,Yangzhou,Jiangsu Province,225000 China)

机构地区：[1]扬州旅游商贸学校,江苏扬州225000

出　　处：《科技资讯》2020年第28期69-71,共3页Science & Technology Information

摘　　要：随着我国经济的快速发展和进步,高等职业教育在我国的规模也是逐渐增大,并且为我国培养大量社会上所需要的应用型人才,促进我国经济的发展和进步。在五年制高职教育中,很多高职院校都开设市场营销这个专业。市场营销作为一门新兴的课程伴随社会的发展而逐渐发展起来,目前,我国关于市场营销专业的课程设置还没有形成比较完整的专业体系,大部分高职教师受传统教学理念的影响颇深,未设置合理的培养目标,依旧采用单一传统的教学方式,从而导致培养出来的学生实践能力比较差,不符合当今市场上对人才的需求。因此,作为新时代下的一名五年制高职市场营销专业课程的教师,需要认识到自身教学过程中的不足之处,并且对其进行改正,构建合理的课程体系,提高教学质量。下面就以多年教学经验,简单论述五年制高职市场营销专业课程体系应该如何构建。With the rapid development and progress of China’s economy,the scale of Higher Vocational Education in China is gradually increasing,and it cultivates a large number of applied talents needed by the society,and promotes the development and progress of China’s economy.In the five-year higher vocational education,many higher vocational colleges offer the major of marketing.Marketing,as a new course,develops gradually with the development of society.At present,the curriculum of marketing major in China has not yet formed a relatively complete professional system.Most of the teachers in higher vocational colleges are deeply influenced by traditional teaching ideas and do not set reasonable training objectives.They still adopt a single traditional teaching method,which leads to the cultivation of learning.The practical ability of students is relatively poor,which does not meet the demand for talents in the market today.Therefore,as a five-year higher vocational marketing professional course teachers in the new era,need to recognize their own shortcomings in the teaching process,and to correct it,build a reasonable curriculum system,improve the quality of teaching,the following with years of teaching experience,a brief discussion of five-year higher vocational marketing professional curriculum system should be how to build.

关 键 词：五年制高职 市场营销专业 课程体系构建 教学 

分 类 号：F713[经济管理—产业经济]