专访德国Phoenix Design管理合伙人Andreas Diefenbach:逻辑、道德、魅力与智能生活  

INTERVIEW WITH PHOENIX DESIGN MANAGING PARTNER ANDREAS DIEFENBACH:SMART LIVING WITH LOGIC,MORALS,AND MAGIC

出　　处：《包装与设计》2020年第6期28-49,共22页Package & Design

摘　　要：‘逻辑、道德、魅力’—这一设计哲学源自亚里斯多德在《雄辩的艺术》一书中提出的沟通三要素:理性、性格、情感。我们相信这三种要素不仅适用于打造更好的演讲,同时也适用于打造好的设计。‘Logic,Morals,and Magic’-it’s a philosophy that comes from the triad of logos,ethos,and pathos originating in Aristotle’s rhetoric.We believe that not only a good speech but also good design has to consist of these three elements in order to be convincing.

关 键 词：设计哲学 亚里斯多德 智能生活 三要素 合伙人 道德 

分 类 号：G63[文化科学—教育学]