社交媒体中民族美食的日常呈现与发展趋势——基于抖音、火山小视频和快手平台的观察  

Everyday Presentation and Development of Ethnic Cuisine in Social Media:Case Studies on Tiktok,Volcano Video and Kuaishou

作　　者：金强[1] 回笑哲 JIN Qiang;HUI Xiao-zhe(Intercultural Communication Research Center,Hebei University,Baoding 071000,China)

机构地区：[1]河北大学跨文化传播研究中心,河北保定071000

出　　处：《北方民族大学学报（哲学社会科学版）》2020年第6期92-99,共8页Journal of North Minzu University(Philosophy and Social Science)

基　　金：河北大学燕赵文化高等研究院重大委托项目“燕赵传播思想史研究”(2020W03)。

摘　　要：基于抖音、火山小视频和快手三个平台民族美食发布账号样本的观察,并对其发布内容、传播效果、反馈情况等进行定量和定性分析后发现,当下涉及民族饮食的短视频实现了文化、技术与商业更为积极和紧密的互动融合,同时也带来诸如责任、道德、规范和审美等多重问题。民族美食类短视频的健康发展,需要培养关键意见领袖,增加内容类型,增强文化内涵建设、后台管理和内容审核。Based on the observation of ethnic food publishing accounts on the three main platforms of TikTok,Volcano Video and Kuaishou,and quantitative and qualitative analysis of their published content,communication effects,and feedback,it is found that the current short videos involving ethnic food have realized a more active and close interactive integration of culture,technology,and commerce.At the same time,they have brought multiple issues such as responsibility,ethics,norms,and aesthetics.The healthy development of short videos of ethnic cuisine requires the training of key opinion leaders,increasing content types,and strengthening cultural connotation construction,background management and content review.

关 键 词：民族饮食 短视频 技术 商业 文化 

分 类 号：G206.2[文化科学—传播学]