寄售下供应链融资策略  

The Supply Chain Financing Strategy under Consignment

作　　者：史扬 SHI Yang(School of Management,Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学管理学院,天津300384

出　　处：《价值工程》2020年第33期79-80,共2页Value Engineering

摘　　要：有很多中小型企业通过网络平台以寄售的方式来销售产品,数学模型受到一个主流网络平台发起的贷款计划的启发,然后想到中小企业会怎样选择融资策略,是直接销售还是选择寄售服务?本文建立并求解Stackelberg博弈模型,通过具体算例讨论了融资服务对供应链绩效的影响。研究结果表明:企业实施融资策略有利于供应链创造新的价值,寄售条件下的直接融资对零售商和供应商的预期利润都有微弱的改善作用。There are many small and medium-sized enterprises that sell products on consignment through online platforms.The model in this article is inspired by a loan plan initiated by a mainstream online platform,and then thinks about how SMEs will choose their financing strategy,direct sales or consignment services?This paper establishes and solves the Stackelberg game model,and discusses the impact of financing services on supply chain performance through specific examples.The results of the study show that the implementation of financing strategies by companies is conducive to the creation of new value in the supply chain,and direct financing under consignment conditions has a weak effect on the expected profits of retailers and suppliers.

关 键 词：资金约束 供应链融资 寄售 平台贷款 融资策略 

分 类 号：G521[文化科学—教育学] F812[文化科学—教育技术学]