中国武术散打项目产业化发展对策研究  

The Countermeasures for the Industrialization of Wushu Sanda Event

作　　者：赵雪佚 Zhao Xueyi(Chengdu Sport Institute,Sichuan 610041,China)

机构地区：[1]成都体育学院,四川成都610041

出　　处：《中华武术》2020年第11期86-89,共4页

摘　　要：本文采用文献资料、逻辑分析等方法,对中国武术散打项目产业化发展进行研究,发现目前中国武术散打项目产业化发展特征及存在的问题主要表现为散打项目市场化不成熟、国内外搏击及其他类商业赛事的冲击、武术散打后备力量薄弱等。基于此,我国武术散打项目产业化发展应该从赛事运营、赛事监督、培养人才以及建立"散打迷群"进行。Through literature review and logical analysis,this paper does a research on the industrialization of wushu(martial arts)sanda(free combat)event.Its development feature is discussed and existing problems are discovered,namely:immature market for sanda,shock from other domestic and international boxing events and commercial competition,as well as weakness in the reserve force.Thus,the industrialization of wushu sanda should focus on competition operation,event monitoring,talent cultivation as well as building up mini fan group.

关 键 词：武术散打 产业化现状 发展路径 

分 类 号：G852[文化科学—民族体育]