网络思政视域下高校团属新媒体发展策略研究  

Research on the Development Strategy of the New Media of College Leagues under the Vision of Network Ideology and Politics

作　　者：张成[1] ZHANG Cheng(Suzhou Vocational University,Suzhou Jiangsu 215104,China)

机构地区：[1]苏州市职业大学,江苏苏州215104

出　　处：《湖北开放职业学院学报》2020年第21期100-101,104,共3页Journal of Hubei Open Vocational College

基　　金：2018年苏州高职高专院校学生工作立项课题“高职院校团属新媒体集群建设研究”(项目编号:SGZXB201809)。

摘　　要：面对互联网引发的高校思政教育模式变革,作为高校思政教育主力军,高校共青团要主动适应,以团属新媒体建设为抓手,推动思想引领工作转型发展。通过对苏州15所高职院校团属新媒体运营现状和大学生新媒体使用特点的调查分析,提出了从强化运营力、激发内生力、增强服务力、提升引领力四个维度提高团属新媒体思想引领工作成效的发展策略。In the face of the Internet-induced changes in ideological and political education in higher colleges, as the main force of ideological and political education in higher colleges, the Communist Youth League of higher colleges should actively adapt to the new media construction of the league as the starting point, and promote the transformation of ideological work. Through the investigation and analysis of the status of the operation of new media in the 15 vocational colleges in Suzhou and the characteristics of the use of new media for college students, put forward the development strategy of improving the effectiveness of leading the new media thinking of the group from the four dimensions of strengthening operating force, stimulating internal force, enhancing service force, and improving leadership.

关 键 词：高职院校 团属新媒体 思想引领 发展策略 

分 类 号：G641[文化科学—高等教育学]