新冠疫情下基于配送服务影响需求量的生鲜电商供应链模型研究  

Research on Fresh Food E-commerce Supply Chain Model Based on Distribution Influencing Demand under New Coronary Epidemic

作　　者：郑金山[1] Zheng Jinshan(Heilongjiang University of Finance and Economics)

机构地区：[1]黑龙江财经学院

出　　处：《哈尔滨师范大学自然科学学报》2020年第4期30-32,共3页Natural Science Journal of Harbin Normal University

基　　金：基于信息平台的鲜活农产品快递配送模式的构建与研究(2019CSLKT3-129)。

摘　　要：2020年发生了新型冠状病毒疫情,通过生鲜电商配送会更适合宅在家里不能出门的生活方式.利用博弈论的stackelberg相关内容,在以配送服务为主要影响需求的条件下,构建了生鲜电商、生鲜农产品供应商的供应链的利润模型.给出了在不同主导权下供应链的最优结果并进行对比研究.A novel coronavirus outbreak occurred in 2020, and fresh electricity suppliers would be more suitable for living at home. In this paper, using Stackelberg game theory, the profit model of fresh e-commerce and fresh agricultural products supplier’s supply chain is given under the condition of distribution service as the main influence on demand. The optimal results of supply chain under different dominance are given.

关 键 词：博弈论 供应链决策 物流配送服务 

分 类 号：F272.3[经济管理—企业管理]