浅析季节性产品包装设计对品牌价值的提升力  

Analysis of the Promotion of Seasonal Product Packaging Design to Brand Value

作　　者：吴智嫣 WU Zhi-yan(Wuxi Electromechanical Higher Vocational and Technical College,Wuxi 214000,China)

机构地区：[1]无锡机电高等职业技术学校,江苏无锡214000

出　　处：《中小企业管理与科技》2020年第35期120-121,共2页Management & Technology of SME

摘　　要：随着快速消费时代的到来,季节性产品包装设计正是基于消费者消费理念升级作出的主动变革。论文基于季节性产品包装对品牌价值的提升力,对产品包装设计现状进行深入分析,从新的市场环境和产品包装设计理念入手,积极探索季节性产品包装设计提升品牌价值的有效路径。With the advent of the era of fast consumption,seasonal product packaging design is an active change based on the upgrading of consumer's consumption concept.Based on the promotion of seasonal product packaging to brand value,this paper analyzes the current situation of product packaging design,and actively explores the effective path to enhance the brand value of seasonal product packaging design from the new market environment and product packaging design concept.

关 键 词：季节性产品包装设计 品牌价值 提升 设计思路 

分 类 号：F273.2[经济管理—企业管理]