大学生移动在线教育平台持续使用意愿影响因素实证研究  

An Empirical Study on the Influencing Factors of Undergraduate'Intentions to Continue Using Mobile Online Education Platform

作　　者：吴正祥[1] 柴霞 姜滢 付天予 张思怡 蔡晨蕊 WU Zhengxiang;CHAI Xia;JIANG Ying;FU Tianyu;ZHANG Siyi;CAI Chenrui(School of Marketing Management,Liaoning Technical University,Huludao,LiaoNing 125105,China;College of Safety Science and Engineering,Liaoning Technical University,Huludao,LiaoNing 125105,China;School of Business Administration,Liaoning Technical University,Huludao,LiaoNing 125105,China)

机构地区：[1]辽宁工程技术大学营销管理学院,辽宁葫芦岛125105 [2]辽宁工程技术大学安全科学与工程学院,辽宁葫芦岛125105 [3]辽宁工程技术大学工商管理学院,辽宁葫芦岛125105

出　　处：《牡丹江师范学院学报（社会科学版）》2020年第6期121-130,共10页Journal of Mudanjiang Normal University(Social Sciences Edition)

基　　金：国家社会科学基金一般项目(19BGL108);辽宁省社会科学规划基金项目(L19CGL005);辽宁省教育厅项目(LJ2017QW016);2019年国家级大学生创新训练项目(201910147052)。

摘　　要：将心流体验、使用与满足理论与社会认知理论、信息系统持续使用模型相融合,建立大学生移动在线教育平台持续使用意愿理论模型。基于收集到的265份有效问卷,利用SPSS、AMOS软件检验大学生移动在线教育学习平台持续使用意愿的影响因素。研究表明:满意度和感知有用性对大学生移动在线教育平台的持续使用意愿具有较大的影响作用;期望确认通过满意度和感知有用性对大学生移动在线教育平台的持续使用意愿产生间接作用;心流体验和自我效能感与持续使用意愿之间的关系不显著,但在期望确认、感知有用性以及满意度的间接作用下,其对大学生移动在线教育平台的持续使用意愿却产生了积极影响;最后,为移动在线教育平台的发展提出建议。By integrating flow experience,the use and satisfaction theory into social cognitive theory and information system sustainable use model,the paper constructs a theoretical model of college students'willingness to continue using mobile online education platform.Based on 265 valid questionnaires collected,SPSS and AMOS were used to test the influencing factors of college students'willingness to continue using mobile online education platform.The research results show that satisfaction and perceived usefulness are important factors that affect college students'willingness to use mobile online education platform continuously.Expectation confirmation has an indirect effect on college students'willingness to continue using mobile online education platform through satisfaction and perceived usefulness;flow experience and self-efficacy on continuous use intention have not been confirmed in this study,but through the indirect effects of expectation confirmation,perceived usefulness and satisfaction,they have a positive impact on college students'continuous use intention.At last,the paper puts forward suggestions for the development of mobile online education.

关 键 词：移动在线教育平台 社会认知理论 信息系统持续使用模型 心流体验 持续使用意愿 

分 类 号：G434[文化科学—教育学] G442[文化科学—教育技术学]