新零售环境下农产品物流模式的变革  

The Change of Agricultural Products Logistics Mode under the New Retail Environment

作　　者：叶伟媛[1] YE Wei-yuan(Lishui Vocational and Technical College,Lishui,Zhejiang 323000)

机构地区：[1]丽水职业技术学院,浙江丽水323000

出　　处：《供应链管理》2020年第11期120-128,共9页SUPPLY CHAIN MANAGEMENT

基　　金：浙江省教育厅科研项目“大数据背景下的农产品物流模式创新”(Y201942761)的阶段性成果。

摘　　要：新零售环境下,随着大数据、云计算等现代技术手段在农产品领域的应用,农产品物流模式也必然发生重大变革。文章梳理了不同时期农产品物流模式的特点,提出在新零售环境下,农产品物流模式将向“拉动式”物流模式转变。在“拉动式”农产品物流模式下,农产品的物流链路、物流企业扮演的角色以及物流节点布局都将发生根本变化。In the new retail environment,with the application of modern technologies such as big data and cloud computing in the field of agricultural products,the logistics mode of agricultural products is bound to undergo major changes.This paper summarizes the characteristics of agricultural products logistics mode in different periods,and proposes that the agricultural products logistics mode will shift to pull-type agricultural products logistics mode under the new retail environment.In the pull-type mode of agricultural products logistics,the logistics links of agricultural products,the role of logistics enterprises and the layout of logistics nodes will change fundamentally.

关 键 词：新零售 “拉动式”物流模式 物流链路 物流节点 

分 类 号：F713[经济管理—产业经济]