数字媒体时代的广告图形教学探索与研究  

EXPLORATION AND RESEARCH ON ADVERTISING GRAPHIC CREATIVITY COURSE IN DIGITAL MADIA ERA

作　　者：陈瑶[1] CHEN YAO

机构地区：[1]湖北工业大学艺术设计学院

出　　处：《设计》2020年第21期76-78,共3页Design

摘　　要：本文通过对现代设计中广告图形教学的构成形式和思维方法的分析,探讨了数字媒体时代图形创意教学目标、教学方法,以及图形教学的不同应用及发展前景。文章从符号学的角度,结合格式塔心理学的基本原理,以及图形创意课堂教学实践,分析了广告图形创意的应用形式。了解数字媒体时代图形创意图形教学的基本方法。该方法可为设计课堂教学提供参考。Based on the analysis of the composition and thinking methods of advertising graphic teaching in modern design, this article discusses the teaching objectives, teaching methods, and the different applications and development prospects of graphic teaching in digital media era. From the perspective of semiotics, combined with the basic principles of Gestalt psychology and the teaching practice of graphic creativity, this article analyzes the application forms of advertising graphic creativity. Understand the basic methods of graphic creative teaching in digital media era. This method could be a reference for taeching in graphic idea.

关 键 词：视觉符号 格式塔心理学 图形创意 教学方法 教学实践 

分 类 号：G64[文化科学—高等教育学]