工学商一体化项目制教学中“商”的路径探讨——以《礼品系列化设计》课程为例  

DISCUSSION ON THE PATH OF "BUSINESS" IN THE PROJECT BASED TEACHING OF "INTEGRATION OF WORK,LEARNING,AND BUSINESS" —— TAKE THE COURSE OF "GIFT SERIALIZATION DESIGN" AS AN EXAMPLE

作　　者：杨淳[1] 曾闵江 YANG CHUN;CENG MINJIANG

机构地区：[1]广东轻工职业技术学院艺术设计学院

出　　处：《设计》2020年第21期101-103,共3页Design

摘　　要：剖析如何在工学商一体化项目制课程实施过程中打通"商"的实现路径,培养学生商品设计创新能力。通过对高职院校艺术设计类课程实施中与市场需求相脱节的痛点"商"的分析,以《礼品系列化设计》课程为例,从优质真实项目的选择、多导师教学团队组建、设计环节中"商"的落实三方面剖析课程如何对"商"的环节进行实施。工学商一体化项目制课程实施过程中打通"商"的实现路径的要点。对其他高职院校产教深度融合的项目制课程实施提供方法借鉴。This paper is to analyze how to realize the path of "business" in the process of the project-based curriculum of "integration of work, learning, and business" and cultivate students’ innovative ability of commodity design.Through the analysis of the disconnection between the implementation of art design courses in higher vocational colleges and the market demand, taking the "Gift serialization design" course as an example, this paper analyzes how to implement the "business" from three aspects: the selection of high-quality projects, the establishment of a multi tutor teaching team, and the implementation of "business" in the design process. The key points of getting through the path of "business" in the implementation of the project-based curriculum of "integration of work, learning, and business". This paper provides a reference for the implementation of projectbased curriculum of integration of enterprises with vocational schools and universities.

关 键 词：工学商一体化项目制课程 “商”的实现路径 商品设计创新能力 成本控制 成果落地流通 

分 类 号：G64[文化科学—高等教育学]