基于数据挖掘的电力客户关系管理系统的设计  

Design of Power Customer Relationship Management System Based on Data Mining

作　　者：王顺意 陈非 张远雄 陈灏生 陈磊 WANG Shunyi;CHEN Fei;ZHANG Yuanxiong;CHEN Haosheng;CHEN Lei(Information Center,Guangdong Power Grid Co.Ltd.,Guangzhou 510300,China;Guangdong Zhuowei Network Co.,Ltd.,Foshan 528000,China)

机构地区：[1]广东电网有限责任公司信息中心,广东广州510300 [2]广东卓维网络有限公司,广东佛山528000

出　　处：《微型电脑应用》2020年第12期86-89,共4页Microcomputer Applications

摘　　要：针对当前电力市场客户关系管理的重要性,结合信息技术,提出了一种基于数据挖掘模型的客户关系管理系统。首先对系统的设计目的和需求进行分析,然后以J2EE体系对系统整体架构进行搭建,还搭建系统整体物理逻辑架构;同时对系统的功能、数据仓库等进行详细搭建。通过该系统,可实现电力客户价值和信用的挖掘与评估。In view of the importance of customer relationship management(CRM)in power market,a customer relationship management system based on data mining model is proposed by combining with current information technologies.Firstly,this paper analyses the design purpose and requirement of the system,then builds the system with J2EE architecture,and builds the overall physical and logical architecture of the system.At the same time,it builds the functions of the system and data warehouse in detail.Through this system,the power customer value and credit can be excavated and evaluated.

关 键 词：数据挖掘 客户信用 客户价值 关系管理 J2EE体系 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]