基于超星学习通的混合式教学模式研究——以《网络营销实务》课程为例  

Research on Blended Teaching Mode Based on Super Star Learning——Take the E-Marketing Practice Course as an Example

作　　者：鲍杰[1] 毛应爽[1] 于萍[1] BAO Jie;MAO Ying-shuang;YU Ping(Changchun Institute of Technology,Changchun 130021,China;不详)

机构地区：[1]长春工程学院,长春130012

出　　处：《长春工程学院学报（社会科学版）》2020年第3期130-134,共5页Journal of Changchun Institute of Technology(Social Sciences Edition)

基　　金：吉林省教育科学“十三五”一般规划课题(项目编号:GH180352)。

摘　　要：随着教育信息化的不断推进,在线教育是运用互联网、人工智能等现代信息技术进行教与学互动的新型教育方式,是教育服务的重要组成部分,而基于线上、线下协同教学的混合式教学模式能融合多种创新的教学活动,改良教与学的关系,有效提升学习主动性、创新性和挖掘学习深度。以《网络营销实务》课程为例,分析了基于超星学习通信息化平台的课程设计、平台搭建以及互动式混合教学模式的实施与管理、效果评价等方面的内容。With the continuous promotion of educational information,online education is a new type of education mode that uses modern information technology such as Internet and artificial intelligence to interact teaching and learning. And it is an important part of education service. The blended teaching mode based on online and offline collaborative teaching can integrate a variety of innovative teaching activities,which improve the relationship between teaching and learning,effectively improve learning initiative,innovation and learning depth. Taking the course of E-marketing practice as an example,this paper analyzes the content of course design,platform construction,implementation and management of interactive hybrid teaching mode,and effect evaluation based on the information platform of blended learning and communication.

关 键 词：混合式教学模式 信息化 网络营销 

分 类 号：G64[文化科学—高等教育学]