《公共关系学》课程教学方法探索  

Exploration on Teaching Methods of Public Relations Course

作　　者：姜玲玲[1] JIANG Ling-ling(Wuhan Institute of shipbuilding technology,Wuhan 430050,China)

机构地区：[1]武汉船舶职业技术学院,湖北武汉430050

出　　处：《武汉船舶职业技术学院学报》2020年第4期112-115,共4页Journal of Wuhan Institute of Shipbuilding Technology

摘　　要：《公共关系学》课程的教学方法改革要重点突出培养学生自主学习的能力、策划公共关系的实践能力和创造性解决问题的工作能力。本文分析了目前《公共关系学》课程教学方法中存在的问题,并提出案例分析法、情景模拟法、云班课教学法和社会实践法四种教学方法,更加鲜明地实现公共关系人才培养目标,更好适应社会和经济发展。The teaching reform of Public Relations course should focus on the cultivation of students'autonomous learning ability,practical ability of public relations planning and creative problem-solving ability.This paper analyzes problems existing in Public Relations course teaching,and puts forward four teaching methods:case analysis,scene simulation,cloud class teaching and social practice,so as to better realize the training objectives of public relations talents and better adapt to social and economic development.

关 键 词：案例教学 情景模拟 云班课 社会实践 

分 类 号：G712[文化科学—职业技术教育学]