1+X证书制度背景下《网络营销》课程教学诊改的实践探索  

Practical Exploration of the Teaching Reform of Network Marketing under the Background of 1+X Certificate System

作　　者：钟平[1] 赵春芳[1] ZHONG Ping;ZHAO Chun-fang(Department of Commerce, Guangzhou City Polytechnic, Guangzhou510405, China)

机构地区：[1]广州城市职业学院商贸系,广东广州510405

出　　处：《广州城市职业学院学报》2020年第4期96-100,共5页Journal Of Guangzhou City Polytechnic

基　　金：广州市高等学校第七批教育教学改革研究项目“基于移动微学习的高职课程教学内容重构与教学模式研究——以《网络营销》为例”。

摘　　要：工学结合是提升职业教育中专业技能类课程教学质量的重要手段,本文以《网络营销》课程诊改为例,通过引入1+X证书,课证融合,有效解决了课程教学中工学结合手段不足的问题,取得了良好的教学效果,其经验对其他专业技能类课程的诊改有一定的启发作用。This paper takes the course diagnosis and reform of network marketing as an example,through introducing 1+X certificate,the course certificate fusion,the course certificate fusion,the course certificate combination,the course certificate combination,the course certificate combination,the course certificate combination,the course certificate combination,the course certificate combination,the course certificate combination,and the course certificate combination,it effectively solves the problem of insufficient means of combining work with study in course teaching,and obtains good teaching effect.Its experience has certain inspiration to the diagnosis and reform of other specialized skill courses.

关 键 词：1+X证书 工学结合 课程诊改 

分 类 号：G712[文化科学—职业技术教育学]