基于图像互动虚拟的平面广告元素视觉优化设计  

Graphic advertising elements visual optimization design based on interactive virtual image

作　　者：谭志锋[1] 谭明 TAN Zhifeng;TAN Ming(Xiangsihu College of Guangxi University for Nationalities,Nanning 530008,China;China Construction Shenzhen Decoration Co.,Ltd.,Shenzhen 518010,China)

机构地区：[1]广西民族大学相思湖学院,广西南宁530008 [2]中建深圳装饰有限公司,广东深圳518010

出　　处：《现代电子技术》2021年第2期179-182,共4页Modern Electronics Technique

基　　金：国家自然科学基金项目(71062008);广西哲学社会科学规划研究课题(18FMZ004)。

摘　　要：为了能够丰富用户的视觉体验,更好地促进多维、虚拟、互动型平面广告设计创新发展,提出一种基于图像互动虚拟技术的平面广告元素视觉优化设计思路。概述了核心设计图像互动虚拟多维表现方式,分析平面广告元素视觉优化互动虚拟设计原理,通过提取视觉传达下的图像虚拟互动平面广告元素特征,设计图像,互动虚拟底层分类特点,并将此次图像虚拟互动的平面广告元素视觉优化设计总思路在Matlab平台上展开仿真实验。结果发现,此次设计的平面广告元素互动虚拟视觉体验优化,能够提高平面广告的设计性,并获得较高的实用性和精度。也说明基于图像互动虚拟的平面广告元素视觉优化设计系统能够对人机交互平面广告界面的元素清晰度有效增强的同时,可以获得较高的平面广告效果。In order to enrich the user′s visual experience and better promote the innovation and development of multi⁃dimensional,virtual and interactive graphic advertising design,a idea of graphic advertising elements visual optimization design based on interactive virtual image technology is proposed.The interactive virtual multi⁃dimensional representation of core design images is summarized,and the principle of interactive virtual design of the graphic advertising elements visual optimization is analyzed.The classification features of the interactive virtual image bottom are designed by extracting the features of the interactive virtual image graphic advertising elements under the visual communication,and the general idea of visual optimization design of graphic advertisement elements in this virtual interactive image is carried out in the simulation experiment on the Matlab platform.The results show that the interactive virtual visual experience optimization of graphic advertising elements in this design can improve the designability of graphic advertising,and obtain higher practicability and precision.It also shows that the graphic advertising elements visual optimization design system based on virtual interactive image can effectively enhance the elements clarity on the human⁃computer interactive graphic advertising interface,and can obtain higher effect of graphic advertising.

关 键 词：互动虚拟图像 平面广告元素 视觉优化 特征分类 系统设计 仿真实验 

分 类 号：TN911.73-34[电子电信—通信与信息系统]