现当代作家纪念馆与地方文化资源的融合——以嘉兴为例  

The Fusion of Modern and Contemporary Writers Museum and the Local Cultural Resources——Taking Jiaxing as an Example

作　　者：汝艳红[1] 于红珍[2] RU Yan-hong;YU Hong-zhen(Jinan Vocational College,Jinan 250103,Shandong;Jiaxing University,Jiaxing 314033,Zhejiang)

机构地区：[1]济南职业学院学报编辑部,山东济南250103 [2]嘉兴学院文法学院,浙江嘉兴314033

出　　处：《湖南工业职业技术学院学报》2020年第5期118-122,共5页Journal of Hunan Industry Polytechnic

基　　金：2019年国家社科基金艺术学一般项目“我国解构型大众文化产品价值观引导机制研究”(项目编号:19BH145)。

摘　　要：作为城市的文化资源和符号,作家纪念馆有着盘活地方文化的作用,所以对于具体个案的研究或许能提供一点参考价值。嘉兴的现当代作家纪念馆,或从陈列布局上打造有意味的形式;或从学术研究的角度强化对人物精神灵魂的挖掘;或属于宣传的主动性,以文化活动促发展,增强纪念馆的传播与教育功能,从而呈现出各自的发展特色、优势,在不同层面上充分发挥着嘉兴地方文化资源的功用。不过,随着古镇文化和模式愈来愈多,当前纪念馆可能会面临诸如"围城"式的管理、资金不充足、交通不便利等发展瓶颈。鉴于此,不妨多借鉴成功经验,采取更具创意的多样化的形态,以充分发挥名人的品牌效应和文化造血功能。As the city’s cultural resources and symbols, the Writers Museum invigorates the local culture, so the specific case study may provide some reference. The contemporary Writers Museum in Jiaxing creates a meaning form from the display layout, or strengths mining the characters’ spirit and soul from the perspective of academic research, or as a part of publicity initiative, enhances the memorial hall’s communication and education function, so it presents their own development characteristics and advantages, and gives full play to the function of local cultural resources at different aspects. With the increasing culture and patterns of ancient towns, the current memorial hall may face development bottlenecks such as the"Siege-Style"development, insufficient funds and inconvenient traffic. In view of this, we might as well learn from the successful experience and adopt more creative and diverse forms, so as to give full play to the celebrity’s brand effect and cultural hematopoietic function.

关 键 词：作家纪念馆 现当代作家 地方文化资源 

分 类 号：G122[文化科学]