可可·香奈儿设计中色彩的感性与理性运用  

Perceptual and rational use of color in Coco Chanel’s design

作　　者：孙丽[1] 

机构地区：[1]苏州工艺美术职业技术学院,215104

出　　处：《流行色》2020年第10期112-116,共5页Fashion Color

摘　　要：本文首先通过挖掘Chanel品牌的官方经典色与香奈儿女士个人经历的渊源,分析其色彩设计中的情感表达与品牌形象塑造。随后,通过解析香奈儿所创作的2.55背包、小黑裙、Chanel 5号香水瓶等代表作的色彩运用理由,分析其色彩设计中的理性思维。最终归纳出香奈儿的三个色彩态度:1.色彩没有新旧之分,而在是否合理。2.色彩没有好坏之分,而在是否和谐。3.色彩没有贵贱之分,只有风格之争。This article first analyzes the perceptual expression and brand image in the color design of Coco Chanel by digging the official brand colors of Chanel and the personal experience of the designer.Subsequently,by analyzing the reasons for the use of colors in representative works such as the 2.55 bag,little black dress and Chanel No.5 perfume bottle created by Coco Chanel,to analyze the rational thinking in her color design.Finally,it sums up three color attitudes of Chanel:1.There is no old or new color,but the reasonable ones.2.There is no good or bad color,but harmonious ones.3.There is no high or low color,but stylish ones.

关 键 词：可可·香奈儿 色彩情感 色彩理性 

分 类 号：TS9[轻工技术与工程]