家用电器行业个性化定制发展综述  

Review on the development of the customization in household electrical appliances manufacturing industry

作　　者：赵爽[1] 许蕾 张艳丽[1] 唐雪瑾 ZHAO Shuang;XU Lei;ZHANG Yanli;TANG Xuejin(China household electrical appliances research institute,Beijing 100053)

机构地区：[1]中国家用电器研究院,北京100053

出　　处：《家电科技》2020年第6期112-116,共5页Journal of Appliance Science & Technology

基　　金：2017年智能制造综合标准化与新模式应用“家用电器制造业个性化定制标准制定及验证平台建设”项目。

摘　　要：个性化定制是在确保企业经济效益的前提下,为了满足单个或群体顾客的需求,对定制产品进行批量生产的一种新型服务模式,是消费品制造业发展的一种趋势。结合我国家电制造业的行业和产品特点,对个性化定制的优势和概念进行了深入分析,对市场上出现的"个性化定制"家电产品案例进行了深入分析,通过示例研究提炼出四种家电行业适用的典型模式,并对个性化定制过程中涉及的关键环节和关键技术做出了梳理,提出了家电行业应重点关注的技术问题,为家电企业开展相关生产和服务提供借鉴。Personalized customization is a new service mode for mass production of customized products to meet the needs of individual customers on the premise of ensuring the economic benefits of the manufactures.It is an inevitable trend for the development of consumer goods manufacturing industry.Combined with the industry and product characteristics of home appliance manufacturing industry,this paper makes an in-depth analysis of the advantages and concepts of personalized customization,analyzes the cases of"personalized customization"in the market,extracts four typical models,and sorts out the key sections and technologies involved in the process of personalized customization.This paper puts forward the technical problems that should be paid attention to in the household electrical appliances industry,and provides reference for the household electrical appliances enterprises to carry out relevant production and service.

关 键 词：家用电器 个性化定制 大规模定制 模块化设计 柔性制造 

分 类 号：TS95[轻工技术与工程]