旅游文化创意产品多文化意象色彩设计评价方法  

Multi-cultural Image Color Design Evaluation Methods for Creative Products of Tourism Culture

作　　者：何劲涛 陈登凯[1] 余隋怀[1] HE Jintao;CHEN Dengkai;YU Suihuai(School of Mechanical Engineering,Northwestern Polytechnical University,Xi′an 710072,China)

机构地区：[1]西北工业大学机电学院,西安710072

出　　处：《机械科学与技术》2021年第1期92-100,共9页Mechanical Science and Technology for Aerospace Engineering

摘　　要：为了使旅游文化创意产品更好得承载文化意象,需要通过计算机辅助技术来优化和评价设计方案,匹配色彩与多文化意象之间的关系,提高设计效率。本文通过结合灰关联分析法(GRA)和逼近理想解法(TOPSIS),利用梯形模糊数以描述用户对旅游文化创意产品配色方案中文化元素的文化意象偏好,提出了基于灰关联分析-逼近理想解排序法的旅游文化创意产品色彩设计方案评价方法。In order to make tourism cultural creative products better carry cultural imagery, it has to use computer-aided technology to optimize and evaluate the design plan, match the relationship between color and multicultural imagery, improve design efficiency. By combining grey relational analysis and approaching ideal solutions, using trapezoidal fuzzy numbers to describe users′ cultural image preferences for cultural elements in the color scheme of tourism cultural creative products, this paper proposes a tourism cultural creativity based on grey relational analysis-approximate ideal solution sorting method Evaluation method of product color design scheme.

关 键 词：色彩设计 文化意象 评价 逼近理想解排序 灰色关联分析 

分 类 号：TG156[金属学及工艺—热处理]