网络零售业的天花板效应及空间溢出效应研究  

Research on Ceiling Effect and Spatial Spillover Effect of Online Retail Industry

作　　者：王丽[1] WANG Li(School of Business Administration, Anhui University of Finance and Economics, Bengbu 233000, China)

机构地区：[1]安徽财经大学工商管理学院,安徽蚌埠233000

出　　处：《长春大学学报》2021年第1期1-6,共6页Journal of Changchun University

基　　金：安徽省哲学社会科学规划项目(AHSKY2018D08)。

摘　　要：目前,我国网络零售业正经历着技术革新和产业调整的深刻变革,其中天花板效应和空间溢出效应成为了网络零售业发展最鲜明的特征。基于此,本文阐述了网络零售业发展的天花板效应的相关理论体系,深入分析了网络零售业发展现状,建立了个体固定效应的面板数据模型,定量分析了我国网络零售业的天花板效应。结果表明,不同地区的网络零售业呈现竞争关系,相邻地区潜在网络零售市场空间对网络零售业发展具有促进作用。At present,China's online retail industry is undergoing profound changes in technological innovation and industrial adjustment,among which ceiling effect and spatial spillover effect have become the most distinctive characteristics in the development of online retail industry.Based on this,this paper expounds the relevant theoretical system of ceiling effect in the development of online retail industry,deeply analyzes the situation of the development of online retail industry in China,establishes the panel data model of individual fixed effect and quantitatively analyzes the ceiling effect of online retail industry in China.The results show that the online retail industry of different regions has a competitive relation,and the potential online retail market space in adjacent regions can promote the development of online retail industry.

关 键 词：网络零售业 天花板效应 空间溢出效应 研究 

分 类 号：F713.5[经济管理—市场营销]