国际化对政府主导型展会的影响  

Impact of Internationalization on Government-Led Exhibition

作　　者：黄琼琼 HUANG Qiong-qiong(China Bureau of Small and Medium Enterprises Expo Affairs,Guangzhou 510045,China)

机构地区：[1]中国国际中小企业博览会事务局,广州510045

出　　处：《中小企业管理与科技》2021年第2期98-100,共3页Management & Technology of SME

摘　　要：近年来,会展经济发展迅猛,对全球经济起到了巨大的带动作用。政府主导型展会是我国会展经济的重要组成部分,政府主导型展会的国际化程度对展会的国际影响力起着关键作用。论文分析了国际化对政府主导型的国际展的影响及如何进一步加强政府主导型展会的国际化程度。In recent years,the exhibition economy has developed rapidly and played a great driving role in the global economy.Government-led exhibitions are an important part of China's exhibition economy.The degree of internationalization of government-led exhibitions plays a key role in the international influence of exhibitions.This paper analyzes the impact of internationalization on government-led international exhibitions and how to further strengthen the degree of internationalization of government-led exhibitions.

关 键 词：政府主导型展会 国际化 影响 

分 类 号：F713.83[经济管理—广告]