全媒体时代高校网络舆情应对探讨  

On Solutions to Issues of University Online Public Opinions in the All-media Era

作　　者：王宗良[1] 姚建惠 张艳青 王玲玲 杨宁 WANG Zongliang;YAO Jianhui;ZHANG Yanqing;WANG Lingling;YANG Ning(College of Literature and Communication,Hengshui University,Hengshui,Hebei 053000,China;College of Public Administration,Hengshui University,Hengshui,Hebei 053000,China)

机构地区：[1]衡水学院文学与传播学院,河北衡水053000 [2]衡水学院公共管理学院,河北衡水053000

出　　处：《衡水学院学报》2021年第1期73-76,共4页Journal of Hengshui University

基　　金：河北省高校党建研究课题(GXDJ2020A044)。

摘　　要：当今社会正处于媒体形式快速发展时代,全媒体的应用已经渗透到高校大学生的学习生活中。在全媒体时代,正确引导网络舆情、降低高校舆情危机带来的不利影响等问题亟待解决。高校舆情发生后,存在管理者对舆情根源认知主观、片面等情况,管理者与当事方缺乏立场互换意识,学校平时的诉求反馈—反应机制也欠完善。高校舆情应对要以加强保护师生权益为先,采取深切挖掘舆情事件根源、构建网络舆情反馈机制等应对措施,确保高校舆情在全媒体背景下平稳化解。At the age of rapid media development,all-media era has brought significant impact to the study and life of university students.Issues concerning online public opinions have occurred frequently in recent years and it has become an urgent need to make effective guidance of online public opinions and eliminate the negative influence they brought to universities.In view of the problems of universities online public opinions,such as the one-sided understanding of the root causes of public opinions,the lack of awareness of position exchange,and imperfect demand,feedback and response mechanism.This thesis puts forward some countermeasures,such as protecting the rights and interests of teachers and students,digging deeply into the root causes of public opinion events,and constructing the feedback mechanism of online public opinions,so as to provide reference for promoting the healthy development of public opinions in universities under the background of all-media.

关 键 词：全媒体 高校舆情 高校 舆情 权益认知 

分 类 号：G642[文化科学—高等教育学]