探究“新零销售”模式下影响销售量的相关因素  

Exploration on the Relevant Factors that Affect Sales Volume Under the"New Retail"Mode

作　　者：卫俊峰 沈乔羽 常莹杰 WEI Jun-feng;SHEN Qiao-yu;CHANG Ying-jie(Henan University of Science and Technology,Luoyang 471000,China)

机构地区：[1]河南科技大学,河南洛阳471000

出　　处：《中小企业管理与科技》2021年第3期147-149,共3页Management & Technology of SME

基　　金：河南省高校省级大学生创新创业重点项目(S202010464052);河南科技大学srtp项目(2020169);2019年河南省高等教育教学改革研究与实践项目(2019SJGLX262);河南科技大学教育教学改革研究与实践重点项目(2019YBZD-009)。

摘　　要：在新零销售模式的推动下,客户越来越倾向于消费个性化的商品。为了精准预测客户的消费需求,论文以单款单色产品为研究对象,通过建立多元回归分析的数学模型,来探究影响商品销售量的相关因素。经过分析发现,除了一些定性因素外,定量因素对销售量也产生了一定的影响,其中实际花费总金额、实际销售单价、库存数等定量因素对销售量的影响较大,且各个变量之间具有相关性,所以电商平台应特别关注这三个变量的影响。Drived by the new retail mode,customers are more and more inclined to consume personalized goods.In order to accurately predict the consumer demand of customers,this paper takes a single monochrome product as the research object,and explores the related factors that affect the sales volume of the product by establishing a mathematical model of multiple regression analysis.Through analysis,it is found that in addition to some qualitative factors,quantitative factors also have a certain impact on the sales volume.Among them,quantitative factors such as actual total amount spent,actual sales unit price and inventory number have a great impact on sales volume,and each variable is correlated.Therefore,e-commerce platforms should pay special attention to the impact of these three variables.

关 键 词：销售量 多元回归分析 相关性 假设检验 影响因素 

分 类 号：F274[经济管理—企业管理]