“抖”出正能量——利用大学生从众心理传播主流价值观  

"Shake"out of Positive Energy-Use College Students to Spread the Mainstream Values Through Herd Psychology

作　　者：钟坚燕 ZHONG Jian-yan(Nanning Normal University,Nanning Guangxi,530022,China)

机构地区：[1]南宁师范大学马克思主义学院,广西南宁530022

出　　处：《邢台职业技术学院学报》2020年第6期100-104,共5页Journal of Xingtai Polytechnic College

摘　　要：抖音,是一款专注年轻人的音乐类社交短视频软件,它一经问世,便吸引着大学生群体的广泛关注和参与,且深受大学生群体的青睐。而从众心理是在大学生群体中广泛存在的一种正常社会心理现象。因此,思想政治教育工作者应正确利用大学生从众心理,加大对抖音的关注、研究、运用,加强对抖音的价值引导,积极运用抖音传播社会主流价值观,做好大学生思想政治教育工作,让抖音成为传播主流价值观的流量入口,发挥抖音的价值引领作用,更好地助力大学生的成长成才,将抖音拓展成为大学生思想政治教育的新高地。Douyin is a short social music video software focused on young people.Once it came out,it attracted widespread attention and participation of the college students and was favored by the college students.The herd psychology of college students is a normal social psychological phenomenon widely existing in college students.Therefore,ideological and political educators should correctly use the herd psychology of college students,increase the attention,research and application of Douyin,strengthen the guidance of Douyin,actively use Douyin to spread social mainstream values,and do well the ideological and political education for college students.Let Douyin become a flow entrance to spread mainstream values,give play to the value-leading role of Douyin,better help college students grow up and become talents,and expand Douyin into a new height of ideological and political education for college students.

关 键 词：从众心理 网络思想政治教育 主流价值观 抖音 

分 类 号：F713.55[经济管理—市场营销] G645.5[经济管理—产业经济]