政府网络公共关系优化研究  

Research on Optimization of Government Network Public Relations

作　　者：黄冠东 HUANG Guan-dong(School of Journalism and Communication,Liaoning University,Shenyang 110036,China)

机构地区：[1]辽宁大学新闻与传播学院,沈阳110036

出　　处：《中小企业管理与科技》2021年第4期112-113,共2页Management & Technology of SME

摘　　要：以目前政府新媒体形式中较为成熟的政务微博为切入点,从意识、流程、技术三个层面发现政府网络公关活动的问题,并基于此提出培养理论意识、加强制度化管理、技术成为强力助推器以及善用媒体提高公民理性的应对措施,以期优化政府网络公共关系。Taking the government microblog,which is a mature form of government new media,as the breakthrough point,this paper finds out the problems of government network public relations activities from three aspects of consciousness,process and technology.Based on this,it puts forward some countermeasures,such as cultivating theoretical awareness,strengthening institutional management,making technology a powerful booster,and making good use of media to improve citizens'rationality,so as to optimize the government network public relations.

关 键 词：后真相 网络 政府公关 网络公关 

分 类 号：D63[政治法律—政治学] C912.3[政治法律—中外政治制度]