零售商回收模式下收益共享契约和包装尺寸决策研究  

Revenue Sharing Contract and Packaging Size Decision Under Retailer Recycling Model

作　　者：罗子灿 崔杰[1,2] 罗定提 王柏森[1,2] LUO Zican;CUI Jie;LUO Dingti;WANG Baisen(College of Business,Hunan University of Technology,Zhuzhou Hunan 412007,China;Hunan Province Packaging Economy Research Base,Hunan University of Technology,Zhuzhou Hunan 412007,China)

机构地区：[1]湖南工业大学商学院,湖南株洲412007 [2]湖南工业大学湖南省包装经济研究基地,湖南株洲412007

出　　处：《包装学报》2020年第6期59-69,共11页Packaging Journal

基　　金：国家社会科学基金资助项目(19BGL177);教育部人文社会科学研究规划项目(18YJA630001);湖南省社会科学成果评审委员会课题项目(XSP19YBC214);湖南省哲学社会科学基金资助项目(17JD27)。

摘　　要：研究了在收益共享契约和零售商回收模式下,大、小两种产品的包装尺寸与产品线选择的问题。通过刻画基于消费者支付意愿的Stackelberg博弈模型,分析了单位尺寸生产成本对包装尺寸的影响和单位尺寸生产成本、包装回收率和收益共享系数对供应链整体和各成员最优利润的影响,并对大、小两种包装尺寸与产品线的选择进行了详细的分析。研究结果表明:随着单位尺寸生产成本的增加,生产商和零售商都应选择小包装尺寸的产品;随着大、小包装回收率的增加,供应链整体、生产商和零售商的最优利润都增加;随着收益共享系数的增加,供应链整体和生产商的最优利润增加,而零售商的最优利润减少。当单位尺寸生产成本超过一定的阈值,大包装尺寸产品反而对供应链各方和整体都更有利。Under the revenue sharing contract and the retailer recycling model,the packaging size and product line selection of large and small products were studied.By depicting the Stackelberg game model based on consumers’willingness to pay,the impact of unit size production cost on packaging size and the impact of unit size production cost were analyzed,as well as the impacts of revenue sharing coefficient and packaging recovery rate on each member of the supply chain and the overall optimal profit.A detailed analysis was made on the choice of the two packaging sizes and product lines.The research results showed that with the increase in production costs per unit size,both manufacturers and retailers should choose products with small package sizes;with the increase in the recycling rate of large and small packages,the optimal profits of manufacturers,retailers and the overall supply chain would increase;as the revenue sharing coefficient increased,the optimal profit of the producer and the supply chain as a whole would increase,while the optimal profit of the retailer would decrease.When the production cost per unit size exceeded a certain threshold,large package size products would be more beneficial to all parties in the supply chain and the whole system.

关 键 词：零售商 收益共享契约 回收渠道 包装尺寸 产品线 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]