“一带一路”倡议下民族传统体育跨文化传播策略  

National Traditional Sports Intercultural Communication Strategyunder the Belt and Road Initiative

作　　者：王婧瑶[1] WANG Jing-yao(The Physical Educational College of Huaqiao University,Xiamen 361021,China)

机构地区：[1]华侨大学体育学院,福建厦门361021

出　　处：《体育科学研究》2021年第1期19-23,71,共6页Sports Science Research

摘　　要：“一带一路”倡议下开展中国民族传统体育跨文化传播有利于增强丝路国家间的政治互信、增强沿线国家间的民心相通、传承中国民族传统体育文化、促进沿线国家间的文化融合。但是,要将中国民族传统体育文化顺利传播到“一带一路”沿线国家和地区并非易事,需要妥善应对沿线国家文化差异性、敏感性和复杂性的考验。为此,应通过确立中国民族传统体育跨文化传播价值、建构中国民族传统体育跨文化传播内容、创新中国民族传统体育跨文化传播方式、建立中国民族传统体育跨文化交流机制等策略来增强跨文化传播质量,进而更好地助力“一带一路”建设。“The Belt and Road”strategy proposed by China promotes the intercultural communication of traditional national sports,which is beneficial to enhancing political mutual trust among Silk Road countries,strengthening the communication between people among countries along the route,inheriting traditional Chinese sports culture and promoting cultural integration among countries along theroute.However,it is not easy to spread the traditional Chinese sports culture to the countries and regions along the“Belt and Road”.It is necessary to properly deal with the test of cultural differences,sensitivity and complexity of various countries.In order to achieve this goal,for the intercultural communication of traditional Chinese sports,it is necessary to increase the quality of intercultural communication by establishing communication value,constructing communication content,innovating communication methods,and establishing communication mechanisms to improve the quality of intercultural communication,and to contribute to the construction of the Belt and Road Initiative.

关 键 词：一带一路 民族传统体育文化 跨文化传播 

分 类 号：G852[文化科学—民族体育]