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作 者:陆邵明[1] 张春雨 谭正 LU Shaoming;ZHANG Chunyu;TAN Zheng(Shanghai Jiao Tong University,Shanghai 200240,China)
机构地区:[1]上海交通大学,上海200240
出 处:《工业工程设计》2021年第1期83-90,96,共9页INDUSTRIAL&ENGINEERING DESIGN
基 金:国家自然科学基金面上项目(51778357)。
摘 要:国内外的邮轮品牌均有着清晰的企业文化、风格定位、主题策划及风格的叙事表征。通过聚类分析、案例研究、比较研究等方法,得出邮轮主题设计表征有两个方面:外化为内装风格;内化为文化理念、功能策划及运营模式。以国外典型邮轮中庭为研究对象,从内装主题定位及其风格的表征要素出发,阐述国际邮轮中庭主题的5种倾向——文化、自然、艺术、怀旧与时代,表现为(新)地域主义、古典主义、折衷主义、自然主义、现代主义、未来科技等风格,主要展现在空间形态、界面的内装要素上。Domestic and foreign brand cruise have a clear corporate culture,style positioning,theme planning,style and their narrative representation.Through cluster analysis,cases study,comparative study and other methods,it is concluded that there are two aspects of cruise theme design representation:externalization into interior style and internalization into cultural concept,function planning and operation mode.Taking the typical foreign cruise atrium as the research object,the five tendencies of the theme of the international cruise atrium,such as culture,nature,art,nostalgia and times,are expounded from the positioning of the theme and the representation elements of its style.At the same time,the tendencies are deduced as regionalism,classicalism,eclecticism,naturalism,modernism,futuristic technology and other styles,which are mainly displayed in the spatial form,their interface and the interior elements.
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